Audience Issues
- Skeptical/biased/requires proof
- Biases aim at various special likes/dislikes—remain neutral if you can
- Multiple criteria get used to evaluate
- Organization helps everyone read
- Missing information is a problem always
Writing Persuasively
- Think the way others think
- Key to persuading them
- Anticipate counter arguments
- Make problems seem to apply to wide groups
- Make calculated guesses (estimate how much money to ask for)
- You can’t please all audience members
- You have to appeal to the majority